About Us

La Luz Kids was born from a deep desire to spread love, strength, and connection. During my stay in Aruba, I lived there with my family, and during the COVID period I actively volunteered at the Food Bank. Alongside my work at the Food Bank, I started making bracelets to raise as much money as possible, so I could directly provide food to children and families who needed it most. It deeply moved me and made me reflect: how can I do something that truly makes a difference?

Because I believe in the power of symbolism and positivity, I started making bracelets. These small accessories carry a powerful message: strength, hope, and courage. The idea was to motivate and inspire children while also spreading love. The brand La Luz Kids was born—a way to help children remember their own strength and to support others.

In the Netherlands, I have continued my mission, and by now the collection has grown so much that La Luz Kids has its own website. We want to inspire, motivate, and encourage as many children as possible to bring out the best in themselves. Because the most beautiful thing you can become is yourself.

In addition, we support the Princess Máxima Center and have special collections for children who are fighting illness, featuring words such as “I am strong” and “I never give up.” These bracelets are small gifts with a big impact, especially for children who need strength and hope.

At La Luz Kids, it is not just about beautiful accessories but about spreading love, strength, and positivity. Each bracelet symbolizes a piece of hope and courage, reminding children that they are strong and special — exactly as they are meant to be.

I would greatly appreciate it if you could share our story, so that we can help more children. Not only children who are fighting illness — as the Princess Máxima Center also does — but also children who need strength to keep going, to believe in themselves, and to dream. It would be so meaningful to create something together and to show that we care about them. Together, we can make a difference!

Kind regards,
Vanessa Hooijdonk